Social Content Writing

The key word in social media is “social.” Social media writers understand how to write social content in ways that spur conversation and interaction. They’re also well-versed in creating content tailored to the requirements and idiosyncrasies of different social networks.

Social media writers know how and when to use hashtags, links, questions, polls, provocative statements and much more. They also typically know how to manage multi-touch content journeys, since the conversations that start on social often lead to content on other media, like company websites, community forums, contests, etc.

Good social media writers also know the ins and outs of how often you can post, best posting time for different social networks to maximize interactions and how to turn all that into calendar-grade plans.

Social media writers can be a smart way to get more mileage out of your content by repurposing it into snackable social content. Social media posts and social media graphics are their most common assignments. Outsourcing social media content can be a smart move, as more companies try to participate in social media but lack the internal expertise or bandwidth to execute to their full visions.